Facebook
X
Pinterest
Copy Link
Southern Oregon’s Rogue Valley has captured national attention that should catch the eye of anyone considering their next chapter—whether that’s retirement, career transition, or simply pursuing a better quality of life.
A Double Win on the National Stage
In July 2025, USA Today delivered a one-two punch of recognition that solidifies Southern Oregon as more than just a hidden gem—it’s a destination that rivals the nation’s most celebrated wine regions.
First, the Rogue Valley American Viticultural Area earned the #2 spot as Best Wine Region in the United States through USA Today’s 10Best Readers’ Choice Awards. This isn’t a small achievement—the Rogue Valley rose above legendary wine regions across California, Washington, and Oregon in a month-long, public-voted competition featuring 20 nominated regions selected by USA Today’s panel of travel editors and industry experts.
As TJ Holmes, Senior Vice President for Travel Medford, noted: “Earning the #2 spot in such a competitive, nationally recognized contest is a remarkable honor for our region.”
The recognition didn’t stop there. Irvine & Roberts Vineyards in Ashland secured the #7 position on USA Today’s “10 Best Wine Tasting Rooms” list, representing one of only four Oregon wineries to achieve this national recognition.
Video courtesy of Irvine & Roberts Vineyards.
What This Means for Your Life Transition Decision
These aren’t just tourism accolades—they’re indicators of a region that offers the lifestyle quality that draws people of all life stages away from major metropolitan areas.
The Rogue Valley’s success stems from what USA Today’s recognition highlights: accessibility, approachability, and laid-back charm set against breathtaking Southern Oregon landscapes. Located in the heart of Jackson County, this wine country offers something unique—a place where you can enjoy world-class experiences without the crowds, traffic, and cost of living found in traditional wine destinations.
Beyond the Vineyard Gates
For those considering a move from urban centers—whether you’re planning retirement, pursuing a career change, or simply seeking a lifestyle upgrade—Jackson County presents a compelling value proposition. When you Discover Southern Oregon, you’re not just relocating to wine country—you’re moving to a region where:
- Award-winning wineries are your neighbors, not weekend destinations
- The cost of living allows for the kind of lifestyle that might be financially out of reach in major metros
- Ashland’s cultural offerings, including the renowned Oregon Shakespeare Festival, provide year-round sophistication
- Outdoor recreation opportunities span from Crater Lake to the Cascade and Siskiyou mountain ranges
- A growing community of retirees, remote workers, entrepreneurs, and lifestyle seekers has already made the transition from larger cities
The Lifestyle Advantage
The same qualities that earned the Rogue Valley national wine recognition—innovation, quality, and community—extend throughout Jackson County’s appeal across all life stages. This is a region attracting retirees seeking active lifestyles, remote workers, entrepreneurs, and anyone seeking better work-life integration without sacrificing quality amenities.
Whether you’re planning your retirement years or pursuing a mid-life career change, Jackson County offers the rare combination of small-town charm with sophisticated cultural and recreational opportunities.
Ready to Discover Southern Oregon?
USA Today’s double recognition of Southern Oregon’s wine excellence isn’t just validation—it’s a signal that this region is on a trajectory that savvy relocators of all backgrounds are already recognizing.
If you find yourself dreaming of a life where award-winning wine country is part of your daily landscape rather than an occasional escape, it might be time to Discover Southern Oregon and explore what Jackson County offers.
The national recognition is new, but the opportunity to make this award-winning region home won’t remain a secret much longer.
Visit discoversouthernoregon.com or contact us to explore properties and lifestyle opportunities in Southern Oregon’s nationally-recognized wine country.
