Summary

July’s numbers just landed, and they tell a story that’s been building all summer. Jackson County buyers now have 965 homes to choose from – up from 779 last July.

But here’s where it gets interesting: while inventory shot up nearly 24%, prices didn’t collapse. Actually, existing home prices nudged up to $425,000 (a 3.9% increase), though new construction jumped more aggressively to $479,995. Rural properties? They actually softened a bit, down to $692,000.

The extra inventory is giving homes a bit more time on market – 21 days now versus 17 last year – but that’s hardly a standstill. What we’re seeing is a market with more inventory and slightly longer sale times, but still active with 568 transactions in just three months.

Inventory by Community

Significant Inventory Increases

Several communities experienced substantial inventory growth:

• Gold Hill & Rogue River: 155.6% increase (9 to 23 active listings)
• Eagle Point: 48.1% increase (54 to 80 active listings)
• Rural Properties: 38.7% increase (243 to 337 active listings)
• Jacksonville: 36.4% increase (22 to 30 active listings)
• Medford 97501: 33.3% increase (60 to 80 active listings)

Moderate Changes

• Ashland: 21.4% increase (98 to 119 active listings)
• Central Point: 10.4% increase (48 to 53 active listings)
• Shady Cove: 5.0% increase (20 to 21 active listings)

Inventory Declines

• Talent: 12.5% decrease (16 to 14 active listings)
• Medford 97504: 5.1% decrease (176 to 167 active listings)
• Phoenix: No change (16 active listings)

Sales Activity (May 1 – July 31, 2025)

Existing Homes

Total existing home sales reached 568 units during the three-month period, compared to 531 units in the same period of 2024. Distribution by community:

• Medford 97504: 185 sales
• Medford 97501: 93 sales
• Ashland: 90 sales Central Point: 59 sales Eagle Point: 38 sales

New Construction

New construction sales totaled 71 units from May through July 2025, down from 91 units in 2024. Key markets:

• Medford 97504: 18 sales
• Medford 97501: 16 sales Eagle Point: 12 sales Ashland: 5 sales

Rural Properties

Rural property sales increased to 138 transactions from 118 in the prior year:

• Under 5 acres: 77 sales
• 5-10 acres: 30 sales
• Over 10 acres: 31 sales

Pricing Trends

Existing Homes (May-July 2025)

Median prices for existing homes across Jackson County:

• Jacksonville: $590,000 Ashland: $554,000 Medford 97504: $463,000 Eagle Point: $425,000
• Gold Hill & Rogue River: $399,500
• Central Point: $397,000 Talent: $386,000 Phoenix: $385,500
• Medford 97501: $377,500
• Shady Cove: $376,500

Year-over-year median price changes varied significantly: Shady Cove: +30.5%

• Medford 97501: +7.1%
• Medford 97504: +5.2%
• Eagle Point: -17.9%
• Jacksonville: -12.1%

New Construction (May-July 2025)

New construction median prices:

• Ashland: $869,775
• Central Point: $729,500
• Eagle Point: $564,011
• Medford 97504: $551,281
• Medford 97501: $367,000

Rural Properties (May-July 2025)

Rural property median prices by acreage:

• Over 10 acres: $785,000
• 5-10 acres: $682,000
• Under 5 acres: $611,000

Days on Market

Market velocity varied across segments:

Existing Homes

• Median DOM: 21 days
• Fastest: Medford 97501 (14 days)
• Slowest: Shady Cove (90 days)

New Construction

Median DOM: 84 days

• Range from 47 days (Medford 97501) to 202 days (Ashland)

Rural Properties Median DOM: 19 days Under 5 acres: 14 days

• Over 10 acres: 25 days

What This Means for Your Next Move

Let’s talk about what these numbers actually mean when you’re standing in a driveway, trying to decide whether to make an offer.

First, the good news for buyers: You’ve got choices. Real choices. Gold Hill and Rogue River went from 9 listings to 23. Eagle Point jumped from 54 to 80. That means you’re not racing to submit an offer two hours after a home hits the market. You can actually schedule that second showing. Maybe even sleep on it.

But don’t get too comfortable. Even with more inventory, homes are still selling in three weeks. And in some pockets – like Medford’s 97501 zip – we’re talking two weeks. Rural properties? Still just 19 days, even with nearly 100 more listings than last year. That tells me buyers are ready to move when they find the right property.

For sellers, yes, you’ve got more competition. No sugar-coating that. But here’s the thing – 568 existing homes sold from May through July, up from 531 last year. Buyers aren’t sitting on the sidelines; they’re just being pickier. Price it right, present it well, and the data shows it’ll move.

The growing gap between existing homes ($425,000) and new construction ($479,995) is creating distinct buyer pools. New builds are sitting longer – 84 days versus 21 for existing homes. If you’re selling new construction, patience and pricing flexibility might be your best friends right now.

Here’s my take: After years of “list it and they will come,” we’re back to a market where strategy matters. Buyers can negotiate again. Sellers need to be realistic. And everyone needs to understand their specific neighborhood’s dynamics because Shady Cove’s 90-day market is worlds apart from Medford’s two- week turnaround.

Bottom line? This isn’t a market to fear – it’s a market to understand. The fundamentals are solid, transactions are happening, and both buyers and sellers have room to make thoughtful decisions.

Data Methodology

All statistics sourced from Southern Oregon MLS data as of July 31, 2025. The analysis includes single- family residential, townhomes, and condominiums within urban growth boundaries. In-park mobile homes are considered personal property and do not include land. Median prices reflect broad market trends for each category.

Source: Southern Oregon MLS, a wholly owned subsidiary of the Rogue Valley Association of REALTORS®, Inc. Data current as of July 31, 2025